top of page

Reddit, Stocks, and the Short Squeeze

Updated: Jul 21, 2022

Dear Clients & Friends,

Considering the recent news concerning Reddit and the short squeeze story, we decided to bump this week’s article to next week, and piggyback off our good friend Brad McMillan’s blog post. The description below is more philosophical than technical. If you’d like to know why “shorting” or a “short squeeze” amplified this volatility, send us an email and we’ll write about that too. For now, lets get into what happened and whether or not it’s worrisome.


Another day, another crisis. On top of the bubble worries and the market pullback yesterday, the headlines are saying we now have a mob of retail traders coming for the market itself. By trading up several stocks well beyond what the professionals think they are worth, the headlines scream that the retail investors are beating Wall Street and that the market is somehow broken. I don’t think so.

A Two-Part Story

To figure out why, let’s look at the details. What happened here has two parts. First, a group of people on an online message board got together and all decided to buy a stock at the same time. More demand means a higher price. But that also means the market is working, not broken. Pumping a stock is something we have seen before, many times, usually in the context of a “pump and dump,” when a group of buyers attempts to drive the price higher in order to sell out at that higher price. That practice is criminal. Although that doesn’t necessarily seem to be the case this time, the technique itself is well known and has a long history.

Second, because of the way they bought the stock (i.e., using options), they were able to generate far more buying demand than their actual investment would warrant. The details are technical. Briefly, when someone buys an option, the option seller buys some of the stock to limit their exposure. The more options, the more stock buying. The Redditors found a way to hack the system by generating more buying demand than their actual investments, but the underlying processes that drive this result are standard. A group of small investors, using typical option markets, does not indicate to me that the system itself is broken.

Why the Panic?

Some of the headlines have talked about the damage to other market participants, notably hedge funds and some Wall Street banks. The damage, while real, is also part of the game. Hedge funds (and banks) routinely make mistakes and suffer for it. Traders losing money is not a sign that the system is broken. Another source of worry is that somehow markets have become less reliable because of the price surges. Perhaps so, but the dot-com boom didn’t destroy the capital markets, and the distortions were much greater then than now.

Everything that is going on now has been seen before. The market is not broken.

There is something different going on here though that is worth paying attention to. If you go to the Reddit forum that is driving all of this, you do see the pump behavior from a pump and dump. What you don’t see, however, is the explicit profit motive—the dump. I see more, “Let’s stick it to Wall Street!” than “We’re all going to be rich!” Not that being rich is despised, quite the contrary, but this is more of a protest mob than a bank robbery. The bank may get smashed either way, but the motivation is different.

Will This Break the System?

That’s one reason why I don’t think this is going to break the system: the “protesters” (and I think that is an appropriate term) are acting within the system—and in many cases benefiting from it. The second reason is that, simply, this is an easily solved problem.

The first thing that will happen is that regulators and brokerage houses will be taking a much harder look at the internet as a source of market disruption. Fool me once, shame on you; fool me twice, shame on me. The regulators and the brokers won’t get fooled again. Expect a crackdown in some form.

The other thing that will likely change is option pricing. Much of the impact here comes from the ability of small investors to trade call options, bets that stock prices will rise, cheaply. The reason they have been cheap is because, to the option makers, they have been relatively low risk. After 1987, the risks of a meltdown were much clearer, and put options—bets on stock prices going down—rose to reflect those risks. Until now, the risk of a melt-up seemed entirely theoretical, so market makers did not include them in their pricing. That practice will very likely change, making it much costlier for investors to use options to hack prices.

Cracks in the System

What we are seeing here is a new version of an old pattern of events. We haven’t seen it much in recent decades, because the regulators and brokers decided it wasn’t going to be allowed. Yes, it is a problem, but it is a fixable one. The market is not broken, but recent events have revealed some cracks. That is good news, as the repair team is already planning the fix.


Do we laugh or do we cry?

Honestly, as a somewhat anti-Wall-Street Wall Street-er myself, it was hard not to applaud Main Street on day one of this chaos. Unfortunately, most Main Street-ers don’t understand what really happened and jumped aboard a skyrocketing stock at an insanely high price. When the dust settles, the stock will likely crash. So, at this point, I worry that Main Street had the first laugh, but Wall Street may have the last.

A final thought- Wall Street is notorious for hidden schemes and artificial market manipulation. Maybe, just maybe, the regulators will get serious about cracking down on this, because it may be very difficult for the SEC to handcuff Main Street for doing publicly what Wall Street often does secretly. Time will tell…

Have a lovely weekend and stay warm. Finally, something good about COVID- no one expects me to go outside when it’s 19 degrees!

-MR and the team.


Matthew Ramer, AIF®

Principal, Financial Advisor

MOR Wealth Management, LLC

1801 Market Street, Suite 2435

Philadelphia, PA 19103

P: 267.930-8301 | c: 215-694-4784 | f: 267.284.4847 |

601 21st Street, Suite 300

Vero Beach, FL 32960

P: 772-453-2810 |

The majority of this content was written and distributed MOR Wealth Management, all rights reserved. Securities and advisory services offered through Commonwealth Financial Network, Member FINRA/SIPC, a registered investment adviser. Fixed insurance products and services offered through CES Insurance Agency.


Recent Posts

See All


Commenting has been turned off.
bottom of page